Origin Marketing Policy

Origin Marketing Policy

Digital Marketing

Origin Marketing Policy your presence known has always been a key element for any business to prosper. Marketing methods have evolved over time. Now, digital marketing is as vital to your success as your services, products, and employees. Around 88% of Australians can regularly access the internet. These are your potential customers, but you need to reach them. This is where digital marketing enters the picture.

Origin Marketing Policy Purpose:

The purpose of this paper is to organize the semantics jungle of marketing strategy approaches, terms and concepts into a logically coherent framework using the history of marketing thought to inform current marketing research and practice.


  • Digital marketing involves marketing to consumers through any number of digital channels.
  • This form of marketing is commonly executed on websites, mobile devices, and social media platforms.
  • This form of marketing is different from internet marketing, which is exclusively done on websites.
  • Digital marketing is a broad field, including attracting customers via email, content marketing, search platforms, social media, and more.
  • One of the biggest challenges digital marketers face is how to set themselves apart in a world that is oversaturated with digital marketing ads.

Origin Marketing Policy


The paper takes the form of an intensive literature review tracing the three streams of marketing strategy terms and concepts from their roots in the literature of early marketing management, managerial economics, and corporate management to the present.

Origin Marketing Policy


Along with marketing ideas, strategy concepts from managerial economics and from corporate management were absorbed directly into the corpus of strategic marketing thought. These three streams of research have converged into the current state of marketing strategy – an eclectic mixture of both complementary and conflicting strategic approaches, terms and concepts. By systematically following the evolutionary development of major contributions to strategic marketing thought and by redefining terms and refining concepts the various approaches to strategy can be integrated into a comprehensive conceptual framework for organizing and choosing among individual marketing strategies.


The framework offers conceptual and practical value. It provides a researcher with a consistent set of terms and concepts to build upon. The framework also provides a strategic toolkit for the marketing manager, based upon organizational and environmental conditions, to choose from among the feasible alternatives the most effective marketing strategy to achieve management’s goal(s).