Dynamic color, powerful content
Samsung RU7400
* Product design and specifications may vary depending on the model and size of the TV.
Top 4 Features
2 Bixby service availability requires a Samsung Account login and data connection. Available functions and features may vary by country, region, and language. Not all actions can be completed through voice control. Bixby only recognizes certain accents and dialects of English (UK), English (US), French (France), German (Germany), Italian (Italy), Korean (South Korea), and Spanish (Spain). Other supported languages may be added in the future. Not all accents, dialects, and expressions are recognized, and actual performance may vary depending on pronunciation, voice level, and the surrounding environment.
See the real thing
with Dynamic Crystal Colour
Immerse yourself in the picture with over a billion shades of color. Dynamic Crystal Colour delivers all the subtle nuances so you don’t miss any detail.
Samsung RU7400 Powerful picture quality with 4K UHD Processor
A powerful processor that optimizes color, contrast, and HDR to deliver an unforgettable viewing experience.
Real 4K UHD Resolution
not all UHD TVs are made equal
Enjoy vivid details with true RGB pixels on Samsung UHD TVs that offer fully colored pixels that do not dilute the picture quality or vibrancy3.
Enjoy sensational contrast
with UHD Dimming
Samsung’s UHD Dimming dynamically fine-tunes the deepness of the blacks, and the brightness of the whites, for a picture with sensational contrast.
Simply sophisticated and stylish
* Actual product may differ from image shown. Please see our product gallery.
Clean Cable Solution
Just follow three simple steps to make sure you see the TV without those messy wires.
Step 1. Plugin your cables.
Step 2. Push your cables into the embedded cable lines on the back.
Step 3. Neatly organize your cables through the TV stand.
Clean Cable Solution neatly manages cords for a crisp, clean finish.
* Actual product may differ from image shown. Please see our product gallery.
Clean Cable solution with Samsung 4K UHD Smart TV
Slim is the new sleek
The slim design adds a touch of confidence and class to your home interior. When the screen comes alive, the frame slips quietly to the background as your eyes focus on the action.
* Actual product may differ from image shown. Please see our product gallery.
Search less, enjoy more
with One Master Remote & Intuitive Smart Hub4
Find your favorite content easily and quickly on the intuitive Samsung Smart Hub. With the One Master Remote, control all your devices5 with a single controller, which will be automatically detected and labeled for your easy identification.
* Actual product may differ from image shown. Please see our product gallery.
4 Smart service and GUI (Graphic User Interface) may vary by model and region. Some features and functions provided by connected devices may not be supported or limited to use.
5 Subject to device compatibility.
Build a Smart Home
with SmartThings
A truly intelligent home, tailored to your life. With Samsung SmartThings6, connect all your smart home devices7 and control them from your Samsung Smart TV8.


6 Requires installation of SmartThings app on a compatible mobile devices.
7 Requires an internet connection. Subject to devise compatibility. Samsung SmartThings compatible devices may vary by region.
8 Only available on selected TV models.
* Samsung SmartThings compatible devices may vary by region.
* Selected Samsung TV models are compatible with SmartThings.
Seamless connections
Works with
Samsung UHD TV can be the center of a new and more convenient connected lifestyle. It integrates seamlessly with smart speakers and mobile devices—even from other brands.
* Turn-on TV feature support may vary by model.* Some features and functions provided by connected devices may not be supported or limited to use.
Samsung Smart TV meets the new Apple TV app
Now for the first time ever, you can buy, rent, and watch the latest movies with the new Apple TV app on your Samsung Smart TV. Just click on the Apple TV app icon and dive right in.
*Only available on selected Samsung Smart UHD TVs.
**Apple and Apple TV are trademarks of Apple Inc., registered in the U.S. and other countries.
*** Service availability may vary by region.
****The content within the screen are simulated images and are for demonstration purposes only.
AirPlay 2
With AirPlay 2 built-in, you can stream or share content from Apple devices to the big screen. Effortlessly play videos, music, photos and more from your iPhone, iPad, and Mac on your Samsung Smart TV.
*Only available on selected Samsung Smart UHD TVs.
** Service availability may vary by region.
***Images simulated for illustration purposes only.